Sep 11

How Do I Write Effective Webcopy Pt 4

Webcopy shows us how!

[youtube]http://youtu.be/CdQkLDj7DDo[/youtube]

 
Buying stuff is an emotional thing. Don’t just think through your copy. Sam converts for emotional reasons which he rationalizes.

You must engage his emotions.
You cannot argue him into converting.
When you read over your copy you’ll sense places where you need to reignite Sam’s desire.

These intuitions are invaluable.


More Strategies for Lead Generation using great webcopy, get the full series

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2 comments

    • Linda on October 17, 2013 at 9:33 AM
    • Reply

    Hi Caryn, This video did not play for me. There was a notice that it was no longer available because this account has been terminated. Do you know about this? Is it a mistake? I hope you can resolve it. I look forward to your videos.

    Blessings to you, Linda

    1. I fixed it Linda. I hope you get this now. Enjoy!

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