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Feb 05

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Web Copy That Works Part 6 – Final Secrets

[youtube]http://youtu.be/laZ8QWs54Bg 6[/youtube]

 

 

This final webcopy video explains the images that sell!

Most Websites’ Images Smother Their webcopy.

1. Illustrate or tease  with the images in your webcopy. 

These are the only two legitimate reasons for an image to exist in your webcopy. Other kinds of images will get attention; but it won’t translate into conversions.

2. Use a hero shot.

A photo of the
author always increases readership.

3. Action shots.

Photos of a product or
benefit in action are very compelling.

4. Proof.

Graphs and charts can be
taken in at a glance  are very persuasive in webcopy.

5. Captions.

All images should have
them—they get twice the readership of
body copy. Use them to sell.

6. Direction.

People in photos should
always be looking towards the copy. It
increases readership significantly.

Watch the video part 6 for how to use Clarity when writing
webcopy.

If you liked this series, you may like my series on getting “unstuck”.

Webcopy strategist

 

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About the author

Caryn Elizabeth

Author of "Branding You The Brand New You", Caryn home-schooled her 3 children before creating her blog in 2010. Teaching since 1986, Caryn authored, edited and self published several books including Brincely The Brave, The Mastermind eBook, My Grandma's Birthday, Top Tips For Spiritual Living and More. Featured by eZine as an article writing expert, Caryn specializes in Network marketing using the internet. Contact Caryn to create budget friendly websites starting at $100. Teaching online skill basics available. Call for quote 570-460-6961

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