Tag: Julia Hyde

Feb 05

Web Copy That Works Part 6 – Final Secrets

[youtube]http://youtu.be/laZ8QWs54Bg 6[/youtube]

 

 

This final webcopy video explains the images that sell!

Most Websites’ Images Smother Their webcopy.

1. Illustrate or tease  with the images in your webcopy. 

These are the only two legitimate reasons for an image to exist in your webcopy. Other kinds of images will get attention; but it won’t translate into conversions.

2. Use a hero shot.

A photo of the
author always increases readership.

3. Action shots.

Photos of a product or
benefit in action are very compelling.

4. Proof.

Graphs and charts can be
taken in at a glance  are very persuasive in webcopy.

5. Captions.

All images should have
them—they get twice the readership of
body copy. Use them to sell.

6. Direction.

People in photos should
always be looking towards the copy. It
increases readership significantly.

Watch the video part 6 for how to use Clarity when writing
webcopy.

If you liked this series, you may like my series on getting “unstuck”.

Webcopy strategist

 

Permanent link to this article: http://carynelizabeth.com/blog/part-6-web-copy-that-works/

Feb 05

10 Tips How Do I Write Effective Webcopy Part 5

[youtube]http://youtu.be/Hgv81hsRhUA[/youtube]

 

 

Revealed: The “Guru Secrets” On How To Write Effective Web Copy That Converts To Sales.

How does the page look?  Watch Now and discover more secrets in Part 5 of Web Copy That Works.


 

The pages of your copy must be easy to read.  As you plan your page, think about what it should look like. Then follow these simple instructions.

Dense, intimidating, ragged?
Open, inviting, even?

Columns:
1. Use a single column.
Several blocks of text side by side is like several people talking at

once. It reduces conversion rates.
2. Use subheadings. They break up copy
and, written right, draw in skimmers

A paragraph which itemizes is more effective as a list.

4. Use sidebars.

They’re excellent for calling out testimonials, benefits, proofs, guarantees,

illustrations—anything which doesn’t readily fit into the body copy.

Reversed text is twice as hard to read as dark-on-light.

Font sizes below 16 pixels are very hard for
many people;

as are columns wider than 75 characters
and line-heights below 130%.

Every page should have a call to action asking Sam to fulfill its

objective.

Call To Action (the PS)

1. Weight them.
If you have more than one cta, make the primary one dominant.

2.. Three or fewer.
Too many choices will overwhelm Sam and lead to inaction.

To make call to action buttons too big.
As their size increases, so do conversion rates.

4. Use action words.
Start your ctas button with verbs like “click here”.

Please like, comment, and subscribe. I would love your feedback.

 
Find more complete training watch the Webcopy series

Permanent link to this article: http://carynelizabeth.com/blog/part-5-web-copy-that-works/