This final webcopy video explains the images that sell!

Most Websites’ Images Smother Their webcopy.

1. Illustrate or tease  with the images in your webcopy. 

These are the only two legitimate reasons for an image to exist in your webcopy. Other kinds of images will get attention; but it won’t translate into conversions.

2. Use a hero shot.

A photo of the
author always increases readership.

3. Action shots.

Photos of a product or
benefit in action are very compelling.

4. Proof.

Graphs and charts can be
taken in at a glance  are very persuasive in webcopy.

5. Captions.

All images should have
them—they get twice the readership of
body copy. Use them to sell.

6. Direction.

People in photos should
always be looking towards the copy. It
increases readership significantly.

Watch the video part 6 for how to use Clarity when writing
webcopy.

If you liked this series, you may like my series on getting “unstuck”.

Webcopy strategist